Marketa Kinterova, “Billboard Book #2″

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This project consist of a book created from founded part of a billboard, that is intentionally placed back to exterior -– the public space. A problematic of billboard is thus rendered from its original form, which I consider as a visual smog, into the new and more abstract message –- in the context and chamber scale of a book that acquire new meanings.

 


 
Marketa Kinterova, (Prague, Czech Republic)
marketakinterova.cz

Billboard Book #2, from the project Off Limits
2014
billboard paper, bound
19,8 x 30 x 1 cm open
19,8 x 15 x 1 cm closed

This project consist of a book created from founded part of a billboard, that is intentionally placed back to exterior – the public space. A problematic of billboard is thus rendered from its original form, which I consider as a visual smog, into the new and more abstract message – in the context and chamber scale of a book that acquire new meanings.

The present project discusses the perception of visual messages in the public space, and the notion of book as an artifact. Using self-publishing and intervention, I test the conditions of the public space, practicing various alternative ways of presenting art, including utopian ways. Public space has become the vehicle of messages with a variety of motivations, which turned public space into a commodity – a thing bought and sold. One vast billboard, whose limits are tested with the engine running, so to speak. 


The subject of my intermediate output is a response to the oversaturation and congestion of the space we share with both text and images. It represents a sort of “non-message”, turning both the meaning and the vehicle of information on their heads, and looking for information in the absence of message. My series of experimental print materials and interventions addresses the issues of communication with the viewer, reproduction and space, as well as the nature of distributing of art.



2015-winner